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Ford Objects to Chevy Super Bowl Ad, GM Responds

Motor Trend -- Update: Apparently, the folks over at Ford have taken issue with the Chevy Silverado Super Bowl ad that takes a swipe at Ford as a truck that wouldn’t be able to survive an apocalypse. GM has run out a press release in response, quoting GM marketing chief Joel Ewanick. The quote is below:

“We stand by our claims in the commercial, that the Silverado is the most dependable, longest-lasting full-size pickup on the road. The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick. “We can wait until the world ends, and if we need to, we will apologize. In the meantime, people who are really worried about the Mayan calendar coming true should buy a Silverado right away.

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Submitted Feb 06, 2012 By: sluggopyle

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oldhillbillyAZ Champion Author Tucson Posts:2,281 Points:302,985 Joined:Dec 2009	Message Posted: Feb 6, 2012 11:24:36 PM Ignore oldhillbillyAZ Report Abuse FunMyster said: The GM reply was even better than the commercial. I Agree.... (and I have a Ford)
jjjleblanc Champion Author Rochester Posts:4,713 Points:1,194,210 Joined:Jun 2008	Message Posted: Feb 6, 2012 6:29:52 PM Ignore jjjleblanc Report Abuse The apocalypse needs all the fun it can get.
sluggopyle Champion Author North Carolina Posts:22,750 Points:1,052,075 Joined:Dec 2005	Message Posted: Feb 6, 2012 4:32:11 PM Ignore sluggopyle Report Abuse kboykool - devastating logic ;-) People swallow that "best selling" line hook line and sinker. Means nothing. Argumentum ad populum.
drpepperTX Champion Author Texas Posts:4,883 Points:389,370 Joined:Apr 2011	Message Posted: Feb 6, 2012 3:50:29 PM Ignore drpepperTX Report Abuse @ sparky19038, you're right, I did forget that one!
kboykool Rookie Author Indianapolis Posts:29 Points:17,730 Joined:Dec 2009	Message Posted: Feb 6, 2012 2:06:48 PM Ignore kboykool Report Abuse "Ford sells more trucks..." "most dependable, longest-lasting..." These two statements may not be mutually exclusive. It seems to me that saying a company sells more means the their competitor cannot be more dependable and longer lasting is counter-intuitive. Perhaps the reason one company sells more is that their owners must replace their product more frequently. If the competition truly has something that lasts longer, its owners won't buy as often and therefore won't buy as many. Then again, what do I care? I own a Dodge.
clpassenubye Champion Author Los Angeles Posts:2,160 Points:422,515 Joined:Mar 2011	Message Posted: Feb 6, 2012 10:45:15 AM Ignore clpassenubye Report Abuse Ford sells more trucks and there must be a reason so I would say GM's claims aren't accurate.
db60 All-Star Author Indiana Posts:982 Points:211,255 Joined:Oct 2011	Message Posted: Feb 6, 2012 9:34:02 AM Ignore db60 Report Abuse This is too funny!
BackwoodsPundit Champion Author Richmond Posts:4,653 Points:779,205 Joined:Oct 2005	Message Posted: Feb 6, 2012 9:25:35 AM Ignore BackwoodsPundit Report Abuse Nice of GM to use that gubmint money to buy superbowl ads, Ads that Ford and the other taxpayers have to pay for.
kzrooster All-Star Author Kalamazoo Posts:580 Points:153,345 Joined:Nov 2011	Message Posted: Feb 6, 2012 9:25:21 AM Ignore kzrooster Report Abuse One of the better adds yesterday - this one made me laugh!
VomVom Champion Author Calgary Posts:2,439 Points:1,288,650 Joined:May 2007	Message Posted: Feb 6, 2012 8:27:31 AM Ignore VomVom Report Abuse Good old GM. Builds lousy cars. Shifts production to China after taxpayers bail out. Now use stupid ads. What's next?
VomVom Champion Author Calgary Posts:2,439 Points:1,288,650 Joined:May 2007	Message Posted: Feb 6, 2012 8:27:30 AM Ignore VomVom Report Abuse Good old GM. Builds lousy cars. Shifts production to China after taxpayers bail out. Now use stupid ads. What's next?
Sparky19038 Sophomore Author Philadelphia Posts:196 Points:231,995 Joined:Jul 2011	Message Posted: Feb 6, 2012 8:22:20 AM Ignore Sparky19038 Report Abuse @FunMyster You said it!
Sparky19038 Sophomore Author Philadelphia Posts:196 Points:231,995 Joined:Jul 2011	Message Posted: Feb 6, 2012 8:21:23 AM Ignore Sparky19038 Report Abuse @drpepperTX You forgot "Fix or Replace, Daily". It's nice to see that they've improved over the bad old days. Too bad they've jumped into bed with Microsoft. They most definitely need to keep the two computer systems 100% isolated.
Sparky19038 Sophomore Author Philadelphia Posts:196 Points:231,995 Joined:Jul 2011	Message Posted: Feb 6, 2012 8:18:48 AM Ignore Sparky19038 Report Abuse Marketing. Gotta love it. Or not. The truth is, no current vehicle is likely to survive an electro-magnetic pulse event. Their computers will be fried. Makes the ancient Ford F-150 a little more attractive.
Norm10 Champion Author British Columbia Posts:1,823 Points:89,320 Joined:Dec 2010	Message Posted: Feb 6, 2012 7:07:45 AM Ignore Norm10 Report Abuse Now children - you should play nice together in your sandbox!
Dr Gas Champion Author Twin Cities Posts:2,643 Points:315,025 Joined:May 2004	Message Posted: Feb 6, 2012 7:06:25 AM Ignore Dr Gas Report Abuse Really??? Are the car guys now acting as politicans? DOES ANYONE believe this ad anyway? IT A FEAKING AD!!! not a TRUE prediction of the future!
fuel2use Champion Author Seattle Posts:1,791 Points:406,275 Joined:Dec 2010	Message Posted: Feb 6, 2012 6:41:17 AM Ignore fuel2use Report Abuse It is advertising. Buyer beware.
SachiCat Rookie Author Tacoma Posts:64 Points:428,880 Joined:May 2010	Message Posted: Feb 6, 2012 6:38:26 AM Ignore SachiCat Report Abuse Controversy always works!
crestliner95 Veteran Author Illinois Posts:293 Points:111,905 Joined:May 2011	Message Posted: Feb 6, 2012 6:29:45 AM Ignore crestliner95 Report Abuse Move on.
ClarkSC Champion Author South Carolina Posts:1,240 Points:645,155 Joined:May 2010	Message Posted: Feb 6, 2012 6:20:21 AM Ignore ClarkSC Report Abuse Get over it.
FunMyster Veteran Author Indiana Posts:416 Points:44,835 Joined:Jul 2011	Message Posted: Feb 6, 2012 5:42:06 AM Ignore FunMyster Report Abuse The GM reply was even better than the commercial.
drpepperTX Champion Author Texas Posts:4,883 Points:389,370 Joined:Apr 2011	Message Posted: Feb 6, 2012 5:29:51 AM Ignore drpepperTX Report Abuse The commercial worked well, got the Silverado talked about even more, did it not? Matter of fact Ford gets benefit too. It wasn't like they brought up the old sayings you used to hear for FORD, like "Found On Road Dead" or "Freaking old Rebuilt Dodge".
TruthMatters All-Star Author New Jersey Posts:908 Points:196,645 Joined:Oct 2011	Message Posted: Feb 6, 2012 5:22:35 AM Ignore TruthMatters Report Abuse " The ad is a fun way of putting this claim in the context of the apocalypse,” said General Motors Global Chief Marketing Officer Joel Ewanick." Apparently not very funny to Ford. Got news for both of them: None of your trucks will survive the next gas crisis, let alone the apocalypse.
qwerty17 Champion Author New Jersey Posts:2,027 Points:769,100 Joined:Oct 2009	Message Posted: Feb 6, 2012 5:11:26 AM Ignore qwerty17 Report Abuse good ad. cheap shot. so what?
blupupher Champion Author Houston Posts:1,675 Points:416,115 Joined:Feb 2011	Message Posted: Feb 6, 2012 5:06:40 AM Ignore blupupher Report Abuse Really Ford, you thinks ads are truthful?
cmptrmush Champion Author Detroit Posts:1,744 Points:373,945 Joined:Feb 2011	Message Posted: Feb 6, 2012 4:44:36 AM Ignore cmptrmush Report Abuse The companies are just playing their marketing/political business warfare. Since I don't work for either company, I thought the commercial was funny. I am sure Ford will have some sort of comeback in the future.
gawxnative All-Star Author Atlanta Posts:507 Points:185,430 Joined:Aug 2006	Message Posted: Feb 6, 2012 4:34:45 AM Ignore gawxnative Report Abuse They need to finish the bailout payback
xfatman Champion Author Missouri Posts:5,725 Points:1,636,070 Joined:Aug 2006	Message Posted: Feb 6, 2012 4:27:52 AM Ignore xfatman Report Abuse funny, sad and just cannot wait til; the jab gets returned with the Hook..... Can this mean the "bailout" is now no longer "off limits" to the ad...guys? "Have you driven one lately"
pscamp Champion Author Ottawa Posts:1,146 Points:204,980 Joined:May 2011	Message Posted: Feb 6, 2012 4:20:01 AM Ignore pscamp Report Abuse you are right bullet226!!!
doeslayersr Champion Author Illinois Posts:5,789 Points:506,200 Joined:Dec 2010	Message Posted: Feb 6, 2012 4:18:10 AM Ignore doeslayersr Report Abuse It was a good ad, too bad the people at the ad agency are not running GM and perhaps they would not have needed the bail out. I would have been surprised if Ford did not object to the ad.
bullet226 Champion Author Toronto Posts:2,664 Points:525,715 Joined:Nov 2010	Message Posted: Feb 6, 2012 4:16:10 AM Ignore bullet226 Report Abuse Two dinosaurs fighting it out over which will get the next tax payer bailout
BBopp Champion Author Dayton Posts:5,428 Points:1,674,555 Joined:Dec 2006	Message Posted: Feb 6, 2012 4:12:41 AM Ignore BBopp Report Abuse I'm not surprised Ford took issue with this ad. Give me a Ford any day over a GM.
335d1 All-Star Author Virginia Posts:537 Points:402,600 Joined:Feb 2011	Message Posted: Feb 6, 2012 3:54:27 AM Ignore 335d1 Report Abuse A funny ad.
salgood Champion Author Twin Cities Posts:2,561 Points:640,425 Joined:Jun 2008	Message Posted: Feb 6, 2012 3:52:59 AM Ignore salgood Report Abuse I don't approve of what GM is doing with my money, go Ford!
daequitz Champion Author New Jersey Posts:4,460 Points:1,017,555 Joined:Jan 2007	Message Posted: Feb 6, 2012 3:42:37 AM Ignore daequitz Report Abuse GM still owes the taxpayers bailout money. I don't like these decisions....
GasPriceHelp4u All-Star Author Dayton Posts:834 Points:203,725 Joined:Jul 2008	Message Posted: Feb 6, 2012 3:42:00 AM Ignore GasPriceHelp4u Report Abuse This is a world of competition we live in. So Ford eat your heart out, GM did put out a bold commercial. Counter it if you want....Commercial was very well done and it was funny to some extent
FPLREP Champion Author Virginia Posts:6,348 Points:2,085,590 Joined:Oct 2005	Message Posted: Feb 6, 2012 3:39:08 AM Ignore FPLREP Report Abuse Ford no bailout, GM bailout. Nothing else needs to be said.
kenji554 All-Star Author Charlotte Posts:904 Points:218,720 Joined:Jun 2011	Message Posted: Feb 6, 2012 3:14:58 AM Ignore kenji554 Report Abuse Yep, saw that coming.
OHMS Champion Author Orange County Posts:11,255 Points:1,333,325 Joined:May 2005	Message Posted: Feb 6, 2012 3:10:07 AM Ignore OHMS Report Abuse Certainly Ford will return the jab much like they did at the Los Angeles Auto Show where they stole Chevrolet’s thunder by announcing the 2013 Shelby GT500 will have 650 horsepower – 70 more than the just released Camaro ZL1. Surely someone at Ford may blame the alien invasion in the Silverado commercial on the extraterrestrials being disappointed in the Volt’s technology (from the first commercial) after all.
99dakota Champion Author Providence Posts:6,231 Points:1,807,175 Joined:Oct 2006	Message Posted: Feb 6, 2012 3:07:08 AM Ignore 99dakota Report Abuse They didn't mention in the comercial that they couldn't survive without a government bailout.
Luckylindy Champion Author Milwaukee Posts:2,662 Points:767,770 Joined:May 2008	Message Posted: Feb 6, 2012 2:53:18 AM Ignore Luckylindy Report Abuse First statement from attorneys that had some humor to it.
SavingInNC Champion Author North Carolina Posts:4,124 Points:739,230 Joined:Oct 2006	Message Posted: Feb 6, 2012 2:47:45 AM Ignore SavingInNC Report Abuse Crazy
epf Champion Author Grand Rapids Posts:4,457 Points:1,526,650 Joined:May 2004	Message Posted: Feb 6, 2012 2:35:56 AM Ignore epf Report Abuse At least it will get a "buzz"
jrs4125 All-Star Author Indiana Posts:899 Points:226,630 Joined:Sep 2011	Message Posted: Feb 6, 2012 1:41:01 AM Ignore jrs4125 Report Abuse Consumerism out of control.
Yooperheart Champion Author Michigan Posts:1,355 Points:162,215 Joined:Feb 2010	Message Posted: Feb 6, 2012 1:37:37 AM Ignore Yooperheart Report Abuse Loved it. Just having fun ferd!
Hoporrene Veteran Author Mississippi Posts:262 Points:120,120 Joined:Dec 2011	Message Posted: Feb 6, 2012 1:08:31 AM Ignore Hoporrene Report Abuse ...I mean what are you going to do about it lol, are we really scared of some competition. This should motivate them thats better and cheaper on gas. Its like everybody is trying to be buddy buddy or something, making it easy to screw people like us. Everyone should start thinking of ways to do better then their competitors and instead of trying to do the same thing over and over with some minor changes..this is why I hate Apple products, cause everyone is really buying them because of its name not the actually product itself.
RonTheRunner77 Veteran Author Michigan Posts:343 Points:119,115 Joined:Dec 2011	Message Posted: Feb 6, 2012 12:57:47 AM Ignore RonTheRunner77 Report Abuse silly thing to get worked up about
Amplion Champion Author Oregon Posts:4,789 Points:1,500,295 Joined:Sep 2005	Message Posted: Feb 6, 2012 12:41:41 AM Ignore Amplion Report Abuse I WON'T BUY EITHER .....
Amplion Champion Author Oregon Posts:4,789 Points:1,500,295 Joined:Sep 2005	Message Posted: Feb 6, 2012 12:28:40 AM Ignore Amplion Report Abuse DODGE RAM LEAVES THEM BOTH IN THE DUST !!!!
herndonks All-Star Author Baltimore Posts:895 Points:167,335 Joined:Dec 2011	Message Posted: Feb 5, 2012 11:47:56 PM Ignore herndonks Report Abuse Funny